

Goodwill Outlet in Rochester, New York, a treasure-hunt Goodwill bins outlet. Visitors dig through clothing, books, shoes, electronics and more; this outlet has a pay-by-pound model, shopping carts are provided and Smoking, food, and drinks are not allowed, with restrooms on-site. Each purchase helps fund career training and community services.
Rules and Amenities
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For anyone who loves the thrill of the hunt in upstate New York, the Goodwill outlet on Jefferson Road in Rochester is nothing short of a legend. You have to understand, there are only a handful of these Goodwill bins locations scattered across the entire state, with most of them clustered way downstate near NYC or out west towards Buffalo. That unique positioning means the Rochester spot has become a true thrifting mecca, pulling in determined bargain hunters from all over the Finger Lakes region and beyond. It’s not just a store; it’s a destination.
Step inside, and you’ll immediately pick up on this energetic, buzzing atmosphere that just feels so… Rochester. It’s down-to-earth, it’s a little gritty, and it’s full of possibilities. The crowd is a fantastic mix of the city’s diverse population. You’ll see college kids from RIT and U of R, trying to furnish their first apartments without going broke. You’ll see seasoned resellers who have an almost supernatural ability to spot a vintage Kodak camera or a rare piece of Pyrex from across the massive warehouse—and trust me, in Kodak’s hometown, they know exactly what they’re looking for. And of course, you’ll see families trying to make their budgets stretch, alongside quiet antique dealers on the hunt for that one forgotten gem. It’s a true melting pot of thrifters.
Yes, it gets busy. Weekends, in particular, can draw a significant crowd, and the competition is definitely very competitive. But it rarely, if ever, feels completely frenzied or hostile. There’s a distinct upstate New York politeness that underpins the whole operation. The regulars, many of whom have been coming here for years, often recognize each other, sharing a nod or a quick word. There’s a sense of shared community that you just don’t always find in these high-stakes environments. A couple of things to note for your visit: they don't allow photos or videos, which helps keep the focus on the hunt, and they have restrooms on site, which is a huge plus for a long day of digging.
If this is your first time hitting the Rochester Goodwill bins, get ready to get your hands dirty and have a blast. Those gloves I’m always talking about? Here, they are absolutely non-negotiable. You’re going to be digging through everything imaginable: heavy winter coats and snow boots (a staple find, given those brutal upstate winters), stacks of old books, random electronics, dishware, toys, you name it. A smart tip for this location is to bring a backup tote or even a cardboard box. Carts can be somewhat limited, and they get claimed in a flash, so having your own way to stash your finds is a pro move. The pricing is pay-per-pound, so you can really load up on those heavy winter essentials for next to nothing.
The staff rolls out fresh bins at regular intervals, and it’s always amusing to watch a small, expectant crowd materialize out of nowhere as the next rotation approaches. Here’s a strategy that has served me well: do a quick scan of the new bins during that initial flurry of activity, but then circle back after the first wave of hunters moves on. You would be absolutely amazed at the great items that get overlooked and tossed aside in the initial rush. And hey, if you leave with only a modest haul, don’t sweat it. The inventory here is constantly changing. Each day, each hour, brings a new possibility. Whether you walk out clutching a rare piece of vintage history or just a bag of useful, everyday items, it’s that thrill of the hunt that keeps Rochester thrifters coming back for more, season after season.